I must say that Rushkoff is right when companies try to take advantage of the average consumer. Constantly having them bombard us with their psychological techniques which they’ll use in television, internet advertisements, manipulating us into buying their products. We all have had this this happen to us, because we live in a western society based on and build on consumerism. He also talks about how we the consumers in coercive arms race with these corporations to regain authority over our actions. How even these company’s even hire psychologists to examine the average consumer’s behavior when it comes to purchasing products.
If you to the time and looked around you would notice and this isn’t just with consumer products, its political campaign ads, commercials that try to get young men and women to join the military. If you think about it coercive mind control techniques used in some foreign countries like North Korea where they constantly use propaganda on their people. Telling them that their leader Kim Jong il (now ex leader) is a god and that they’re still in a war with the United States.
They can pretty much tell them anything and they’ll believe it. I even remember as a little child when I was young seeing one of those McDonald’s Happy Meal commercials of other little kids playing with the toys in their happy meals. Immediately I wanted that toy, I really didn’t care for the food. All I wanted was the toy which was colorful and glowed in the dark.
So my parents’ took me to McDonalds to have the cashier taking their order ask them what they want along with the smell of delicious food clouding their judgment. They give in and ended up buying food when the originally planned on only buying food for me.
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